Established in 1878 and reconstituted in 1981, the Veiled Profit Fair, nominally the Fair Saint Louis starting in in 1992, is an annual festival held during the July 4 holiday in downtown St. Louis, Missouri at the Jefferson National Expansion Memorial. Some call it "America's largest birthday party". The event showcases a variety of attractions, educational activities, a barbecue competition, stages featuring popular entertainers, and an enormous fireworks display held nightly.
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Known as the "Veiled Prophet Fair" (or sometimes just "VP Fair") to the public, and officially prior to 1992, Fair Saint Louis was organized by the Veiled Prophet Organization, a secret society of prominent St. Louisans who also put on the "Veiled Prophet Ball", a debutante ball held annually in December, as well as the Veiled Prophet Parade, which usually kicks off Fair Saint Louis. [1]
The announced schedule of musical acts for 2011[1] are as follows[2]:
July 2 - Steve Miller Band
July 3 - Maroon 5
July 4 - Montgomery Gentry
July 15 - Bell Biv Devoe
July 16 - Gavin DeGraw
July 22 - Keb' Mo'
July 23 - Barenaked Ladies
July 2 - Doorway
July 3 - Option// Control
July 4 - Last Nights Vice
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